Raleigh, NC –- Look around any artists website and
you’ll see the option to join their “fan club”. It’s
been the standard of the music industry and a
significant part of any grass roots strategy to maintain
a strong relationship with the fans of each artist
whether you’re a major label or an indie label.
But… there’s something new on the horizon and the big
labels will either accept it and grow or ignore it and
watch lesser known labels and artists pass them by with
new technology and strategies.
Country Music Artist Michael Lee Austin (www.MichaelLeeAustin.com)
and his label Alive Records are paving the way for a
‘new’ type of fan club via “digital distribution”
methods which not only saves the label money, but also
gives the artist a way to IMMEDIATELY contact and
communicate with their fan-base.
Armand Morin, Alive Records VP of marketing, has been
doing this for years with other online ventures and
clients and he is now formatting Alive Records with this
new breed of digital communications which will make the
music industry will take notice.
Morin states… “With the creation of the Internet, it is
more about relationships now than ever before. A
High-Tech marketing strategy needs to be supplemented
with High-Touch system to stay in constant contact with
your customers and fan base to build that relationship.”
Alive Records’ first artist is country music sensation
Michael Lee Austin and they are currently testing and
tweaking this model into one which will make heads
turns. Their initial tests are extremely positive in the
marketplace with fans coming to Austin’s website.
Their current promotion is giving away 3,726 fan club
memberships and people are flocking to their site and
snatching up the memberships like hotcakes. See for
yourself at www.MichaelLeeAustin.com. As you’ll see this
new strategy is about to take the country music industry
and general music industry by storm.
Official Michael Lee Austin Website: